Mickey’s sponsored the UFC for a number of years. At one point they began sponsoring UFC fighters and picked up Forrest Griffin (he eventually became the light heavy weight belt holder)Without going into a lot of detail (because I don’t really enjoy writing). We did a campaign featuring Forrest. One of the elements in the campaign was a series of posters called “Forrest Griffin’s Life Lessons” in these posters Forrest walks the consumer through a couple of real life scenarios and shows us the proper way to conduct ourselves should these situations arise.
On a side note: I still think its funny that we had him barefoot and in shorts no matter where he went.
On another side note: Forrest was cool as hell.